Running Google Ads can be one of the fastest ways to bring traffic, leads, and sales to your business — but only when you avoid the common mistakes that drain budget and reduce performance. At Viser Solution, we help businesses set up, optimize, and scale campaigns the right way.
Here are the 10 most common Google Ads mistakes and how you can avoid them.
1. Not Defining the Right Campaign Objective
Many advertisers boost budget without defining whether they want leads, conversions, calls, or traffic.
How to avoid: Choose a clear objective before launching your campaign. Google optimizes based on your goal.
2. Using Broad Keywords Without Control
Broad-match keywords can trigger irrelevant searches and waste money.
How to avoid: Use a mix of phrase match and exact match and monitor the search terms regularly.
3. Ignoring Negative Keywords
Without negative keywords, your ads appear for unwanted searches.
How to avoid: Create and update a negative keyword list weekly to improve campaign relevance.
4. Weak or Generic Ad Copy
Poor ad messages reduce click-through rates and quality score.
How to avoid: Add USP, benefits, offers, and strong CTAs. Test 3–5 ad variations.
5. Sending Traffic to a Weak Landing Page
A slow or irrelevant landing page kills conversions.
How to avoid: Use a fast, mobile-friendly, and conversion-focused landing page with a clear CTA.
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6. Not Tracking Conversions Correctly
Many businesses run ads but don’t know which keywords or ads actually bring leads.
How to avoid: Set up Conversion Tracking, Google Analytics, and Tag Manager properly.
7. Overlooking Ad Extensions
Ignoring extensions reduces your ad visibility and CTR.
How to avoid: Add sitelinks, callouts, call extensions, price extensions, etc.
8. Not Monitoring Campaign Performance
Running ads on autopilot can drain your budget.
How to avoid: Review your campaign daily or weekly to optimize bids, keywords, and placements.
9. Poor Audience Targeting
Targeting everyone usually means reaching no one.
How to avoid: Use in-market, custom intent, remarketing, and demographics for precise targeting.
10. Not Testing Your Ads
Without A/B testing, you don’t know what works best.
How to avoid: Test different headlines, descriptions, creatives, keywords, and bidding strategies.
Conclusion
Google Ads can deliver excellent results when optimized correctly. Avoid these common mistakes, and focus on clear goals, smart keyword strategy, strong creatives, and accurate tracking.
For expert Google Ads management and performance marketing services, visit:
👉 https://visersolution.com